wildhorse saloon

- art direction. ad campaign. website -

The brand and campaign for Stampede 2016 needed a fresh take on rodeo. We, the creative team at Concorde Group, envisioned a new campaign to capture the energy and livelihood of the new generation of Stampede goers – the Spirit of Stampede. And I was given the opportunity to art direct the photoshoot in Wayne, Alberta.

Photography: Heather Saitz + Andy Van Der Raadt


Behind the Scenes