Wild Tea Kombucha

Authentically bold, and deliciously cocktail inspired

Scope

Brand Identity
Packaging Design

Credits

Product Photography - Meghan Fenske
Wild Tea Kombucha

Wild Tea Kombucha started as a grassroots company founded by Emily Baadsvik, Canadian National Bobsleigh Olympic Team 2014, and Brigette Freel in 2015. With building success in Western Canada, they were ready to evolve their identity to reflect the unique, bold flavours, and connect with other fearless trailblazers across the country.

The key was to develop a brand that reflected the natural brewing process using fresh pressed juices, while encompassing the brand’s fun lively spirit. We crafted colourful, fun and friendly illustrated patterns to reflect each cocktail inspired flavour which eventually spanned to new additional flavours in their core lineup of kombucha, as well as a nostalgic line of kombucha sodas, and hard kombuchas designed to keep hangovers to a minimum.

In addition to Wild Tea Kombucha’s Cocktail Inspired product line, the company expanded into hard kombucha ciders as well as classic soda flavoured kombuchas.

From being stocked in most grocery stores, to ‘buch delivered to your door, to pop up ‘buch on tap, the WTK brand spans many platforms that make Wild Tea Kombucha one of the most accessible kombucha brands in Alberta.